5 Signs Your Competitors Are Outranking You on Google

In the online world, showing up on Google's search results can make or break your success. It’s where most people look for what they need. If your competitors show up higher in search results, they’re likely getting the customers who might have visited your site instead. Spotting when you're losing ground is the first step to improving your situation.

Here, we outline five signs you're not showing up as high as you should on Google, along with some tips to help you move back up.

1. Less People Visiting Your Site

If you notice not as many folks are stopping by your website, it might mean you're not showing up as high on Google as before.

What to Do:

• Conduct an SEO audit: Identify which keywords have lost ground and why. Look for on-page and off-page SEO improvements.
• Find better keywords: Sometimes, using different words that people search for can help you get noticed again.

2. Not as Many Sales or Sign-ups

When fewer people visit your site, you'll likely see fewer sales or people signing up for what you offer. This is a sign you're losing ground to competitors.

What to Do:

• Optimize your landing pages: Ensure your website is easy to use and tells visitors exactly what they need to do (like buy or sign up).
• Improve your offerings: Make sure what you're offering is what people are looking for and that it's easy for them to get.

3. You See Competitors' Ads Everywhere

If you're seeing a lot of ads from your competitors when you search for stuff related to what you both offer, they're trying to grab your audience's attention.

What to Do:

• Think about your ads: You might need to spend a bit more on ads for important keywords or find less common ones that can still bring people to your site.
• Make better content: Having the best answers or information can help you beat competitors without spending more on ads.

4. Competitors Show Up When You Search Your Name

It's a big problem if people search for your business but find your competitors instead. They're taking your direct customers!

What to Do:

• Boost your site’s content: Create more content around your branded terms, including blog posts, case studies, and product pages.
• Keep an eye on trademarks: If competitors are unfairly using your business name, you might need to report them.

5. Competitors Keep Putting Out Great Content

If your competitors are always sharing cool things, like blog posts or videos, and your site doesn't, people will start paying more attention to them.

What to Do:

• Ramp up your content strategy: Focus on quality, relevance, and engagement. Use videos, blogs, and infographics to engage your audience.
• Promote your content: Utilize social media, email marketing, and other channels to get your content in front of more eyes.

‍

Conclusion

Finding out you're not the top dog on Google anymore can be tough. But with a little work and smart changes, you can start climbing back up. Remember, getting better at Google takes time, so keep at it! 

Want to climb back to the top? If you're tired of seeing your competitors ahead, let's chat. We can check out your website together and come up with a plan to help you get back in the lead. Our team is ready to help you analyze, strategize, and implement effective SEO solutions to secure your rightful place at the top. Contact us to get started!