Brand Guidelines & Playbooks

A Roadmap for Your Brand

A strong brand doesn’t just happen—it’s intentionally crafted and carefully maintained. At Funnelpot, our Brand Book Guidelines are designed to be your roadmap, providing clear, detailed standards to keep your brand’s identity consistent across every platform, interaction, and piece of communication. Whether your team is creating social posts, product packaging, or customer emails, a well-defined brand book ensures everyone speaks with one voice and aligns with one vision.

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Why Brand Guidelines Matter

Consistency Across Channels

Your brand should feel the same everywhere. Our brand book ensures that every touchpoint, from digital media to print collateral, aligns with your core identity.

Builds Trust & Recognition

Consistent branding builds familiarity and trust, helping customers recognize and remember you instantly.

Empowers Your Team

A brand book is a valuable tool for anyone involved with your brand, providing quick, clear references for creating on-brand content and visuals.

Scalable As You Grow

With a solid foundation, your brand book can easily evolve as your business grows, adapting while staying true to your brand essence.

What’s Included in Our Brand Book Guidelines

Logo Usage & Variations

Clear instructions on where, when, and how to use your logo, including spacing, color variations, and appropriate backgrounds.

Color Palette

A detailed color guide that includes primary and secondary colors, ensuring consistent use across all mediums.

Typography & Fonts

Specifications for font families, sizes, and styles for headings, body text, and more, making sure text is clear, legible, and on-brand.

Tone of Voice & Messaging

Guidelines for your brand’s tone, language, and personality, helping your team communicate consistently with your target audience.

Visual Style & Imagery

Recommendations for the types of images, graphics, and icons that align with your brand, creating a cohesive look across all materials.

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Your Brand, Simplified & Strengthened

A brand book isn’t just a set of rules; it’s a toolkit that helps everyone represent your brand accurately and proudly. Let Funnelpot develop a brand book that empowers your team and strengthens your identity, keeping your brand cohesive, compelling, and unmistakably you. Reach out today to create a brand book that’s as unique as your business.

Trusted By

What Our Clients Say About Us

We are consistently impressed with the exceptional results delivered by Funnel Pot for our growing list of companies. Their expertise as both our website developer and marketing partner has been invaluable to our success. We deeply appreciate their dedication, innovative strategies, and strong commitment to our goals. We consider ourselves fortunate to have them as a trusted and reliable partner.

Michael Janabi

Partner, Gary Group Capital

We had a fantastic experience working with the Funnelpot team! Their expertise, creativity, and can-do attitude made the entire process smooth and stress-free. Our new site looks amazing, is easy to navigate, and perfectly showcases our brand. Jarin and the team were highly responsive, collaborative, and a pleasure to work with. Highly recommend Funnelpot for anyone looking for top-notch web design and development!

Sean Wang

Marketing, Pinecone Resorts

We had an excellent experience working with funnelpot to develop our website. From start to finish, their team was professional, responsive, and highly skilled. They took the time to understand our business needs and created a site that is not only visually appealing but also functional and user-friendly. The design perfectly reflects our brand, and their attention to detail ensured a smooth and seamless process. We highly recommend funnelpot to anyone looking for top-notch web development services!

Christopher Barcot

Founder, BarCo Integrity Management

Funnelpot has been a game-changer for our business! From start to finish, their team demonstrated exceptional expertise and creativity in redesigning our website. The new design is not only visually stunning but also user-friendly, making it easy for our clients to navigate and engage with our services. Since the redesign, we've seen an increase in client inquiries.

What truly sets Funnelpot apart is their commitment to understanding our brand and goals. They tailored their strategies to meet our specific needs, and the results have exceeded our expectations. Their marketing insights and SEO optimization have also played a crucial role in attracting new clients.

We couldn't be happier with the outcome and highly recommend Funnelpot to any business looking to elevate their online presence and drive growth.

Hippo Media

Video Agency

We continue to work with Funnelpot on branding and web design hospitality projects. The team (Jarin + Jack) are fantastic - professional, communicative, thoughtful, quick, and diligent. They're friendly and fun to work with as well!! Our designs are clean, responsive, and flow very well across all devices. Highly recommended!

Brett Holmes

CEO, Pinecone Resorts

Michael, Jarin, and Jack made the process of building a website incredibly seamless and enjoyable. Their exceptional attention to detail instilled a sense of trust in the entire process, and the final result exceeded all expectations! We couldn't be happier with their outstanding work and professionalism. Highly recommend their services!

Danielle Darah

Accent Holdings

Funnel Pot has transformed my website. Not only do I get compliments from my clients, but anyone who has seen it can see the funnel pot difference. These are professionals, creatives, and go-getters who are working with you and for you. Definitely a pleased customer!

Jordan Rebecca

Owner, Sunsational Wellness

I've had the pleasure of partnering with Funnelpot for my company's SEO and content needs, and I couldn't be happier with the outcome. As a startup in a competitive industry, it was crucial for us to establish a strong online foothold. Funnelpot came highly recommended, and they truly exceeded our expectations."

Ben Hampton

Scopo Design

I truly enjoyed working with Funnelpot. As a novice in the world of building new websites, they were patient and explained everything to me, without being condescending. I would recommend them in a heartbeat!

Stacey Huck

Director of Campground Operations, Pinecone Resorts

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