Website Copy: Do’s and Don’ts

Ever stumbled upon a website and instantly felt drawn in, as if the words on the screen were speaking directly to you? That's the magic of good website writing. It’s not just about filling up space with words; it’s about creating a welcoming and familiar space for everyone who visits.

Here, we'll walk through some simple tips to make your website words sparkle and some common pitfalls  to avoid.

The Do's of Website Copy

-Be Clear and Keep It Short
Your website visitors are here for a quick answer or solution. So, it's best to keep your messages short and sweet. Instead of saying, "Our company is extremely proud to provide customers with high-quality products," just say, "We offer high-quality products."

-Know Who You're Talking To
Understanding your audience makes a big difference. If you're talking to young people, a friendly and casual tone works best. For professionals, keep it direct and informative.

-Use Catchy Headlines
Catchy headlines grab attention. They're like signposts that help readers find what they're looking for quickly. Make sure your headlines and subheadings are clear and interesting.

-Include Calls to Action CTAs
Tell your readers what to do next with a clear call to action, like "Buy now," "Learn more," or "Get in touch." It helps guide them to the next step without any confusion.

-Make Your Site Easy to Find
Use simple words your readers are searching for to help them find your website easily. This is called SEO (Search Engine Optimization). But remember, those words should fit naturally into your sentences.

The Don’ts of Website Copy

-Don't Use Complicated Words
Avoid using complicated words or industry jargon that might confuse your readers. Always aim for simplicity to make sure everyone understands your message.

-Avoid Big Blocks of Text
Long paragraphs can be overwhelming. Break your content up with images, lists, or just spaces. It makes your website more inviting.

-Always Check Your Work
Small mistakes can make you look less professional. A quick check for spelling or grammar errors can make a big difference.

-Don't Forget About Mobile Users
Many people will visit your website on their phones. Make sure your website looks good and works well on smaller screens too.

-Keep Your Voice Consistent
Your website should sound like it's all written by the same person or team. This helps make your brand more recognizable and trustworthy.

Conclusion:
The right words can transform your website into a powerful tool for connection and conversion. But finding those perfect words isn't always easy.

At FunnelPot, we’re not just experts in copywriting, we're storytellers. Whether your website needs a facelift, your marketing campaign needs that extra punch, or you’re launching something new and need to hit the ground running, we’ve got your back.

Curious? Reach out to us at FunnelPot. Let’s chat about how we can help bring your vision to life with copy that clicks. Your project deserves the best words, and we're here to deliver them.